Retail pop-up · Istanbul Airport, Türkiye · 2026

LOEWE.
Istanbul Airport

ClientLOEWE.

N9UVE scopeConcept design
Visualisation
Working drawings

LOEWE. circular pop-up concept for Istanbul Airport

The project

An open installation shaped around movement and sound.

N9UVE developed the concept, visualisations and working drawings for a LOEWE. pop-up at Istanbul Airport. The compact retail environment was conceived as a circular island within the continuous flow of the terminal — visible, accessible and recognisable from every direction.

A continuous upper band and softly rounded structural elements form a clear architectural identity without enclosing the space. Product displays, consultation points, storage and service functions are organised within one coherent composition.

Rear concept view of the LOEWE. pop-up and service counter

Concept view of the circular pop-up and listening chairs

The spatial idea

Pure sound,
spatially expressed.

Cream-toned surfaces, metallised details, mirrors and transparent display cases give the installation a precise yet tactile character. Televisions, speakers and headphones are presented as design objects, integrated into the architecture rather than placed as conventional retail merchandise.

LOEWE. listening chairs within the circular pop-up concept

Concept view of the product display and digital screen

Front concept view of the LOEWE. Istanbul Airport pop-up

Concept view of the service counter and product shelving

Functional art

Headphones become architecture.

Two sculptural listening chairs reinterpret the form of LOEWE. headphones at an architectural scale. They function simultaneously as recognisable brand statements, seats and individual listening zones.

Their rounded silhouettes establish a strong visual centre within the circular plan, while the surrounding plinths and display furniture maintain open sightlines across the pop-up.

From concept to reality

Developed by N9UVE.

The curved perimeter, rounded columns, product plinths, display shelving, storage and service furniture were coordinated through N9UVE's working drawing package.

Construction and installation were subsequently completed by a local Turkish contractor. The realised space retains the principal geometry, functional zoning and product presentation developed in the original concept.